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A little taster of our lovely little dog shop

Our Story

Doggie Fashions Ltd began in 2002

  

Doggie Fashions Ltd was established by Sarah Patten and Kerry Wilson. Both born & raised in Stoke-on-Trent, in-fact they actually live in Trentham, so they really are VERY local, independent retailers.


When Doggie Fashions began in 2002 it took up a corner of space within Sarah’s very busy dog grooming parlour ‘Classy Canines’, which had been operating since 1995; this was located just a few miles away from Trentham.


Doggie Fashions grew very quickly, back then it was one of the first stores of its kind in the UK… a fabulous boutique stocking unique products for dogs – some of which had never been seen before in this country but also providing practical items too with lashings of luxury.


Sarah was a highly skilled, professional dog beautician with City & Guilds qualifications and an admired reputation. She has worked in the pet trade for over 20 years gaining a wealth of canine knowledge, also she’s built great relationships with leading pet product manufacturers/suppliers, which all helps to create a successful business.


Before Doggie Fashions, Kerry was a professional entertainer for many years (comedy, vocal impressionist), she performed in cabaret venues nationwide and made numerous appearances on TV shows too. Wanting a change of direction she re-trained in multimedia and dedicated her time to Doggie Fashions, creating marketing material, running their original website and of course working in the shop itself.


By 2006 Doggie Fashions was thriving so they moved a short distance to ‘Trentham Shopping Village’ set within the stunning ‘The Trentham Estate’ (AKA Trentham Gardens), a very popular tourist attraction. This was the best move ever! Kerry held the helm at the new store until Sarah sold Classy Canines and bid farewell to her dog grooming career to become ‘Pack Leader’ at Doggie Fashions where they are assisted by a wonderful team of friendly (fully house-trained) helpful staff with great product knowledge and a genuine love of dogs.


In 2008 they started ‘Wilson’s Pet Bakery’ an additional division of Doggie Fashions. An incredibly popular bakery especially for dogs! Kerry took care of this side of the business, hand-making everything from personalised dog birthday cakes to delicious cookies & stunning doggy cupcakes.  At the end of 2014, Sarah’s mother & sister took over the running of the bakery allowing Kerry more time with Doggie Fashions & future projects.  Pam & Katy have kept the exact same secret recipes & all the high standards of Wilson’s Pet Bakery.  Thousands of lucky dogs have absolutely adored these goodies since 2008 & continue to do so – all these delicious treats are sold from within Doggie Fashions store.


In spring 2015, Sarah & Kerry opened another exciting part of the business . . . .  a 'Self Service Dog Wash'.  One of the very first in the UK and at the time the World's most advanced Dog Wash machine.  This has been a great success & very popular.


Over the years Doggie Fashions has definitely become a well-known DESTINATION STORE within a very popular dog friendly DESTINATION ATTRACTION www.trentham.co.uk/trentham-gardens/walking-your-dog.


The love & passion for their business just gets better & there are many exciting plans in the pipeline for Doggie Fashions so watch this space!